Site Policy


Copyright and Acceptable Use

All text, images, logos and information contained on the UMass Transportation Center (UMTC) website that is the intellectual property of UMTC gives the owner exclusive right to reproduce, distribute, perform, display, or license a given work. Whether or not a website includes a statement about copyright, the U.S. copyright act provides protection for such works, and they may not be used or reproduced without permission.

The UMTC is not responsible for any errors in the material provided on the web and shall not be liable for any damages of any kind arising from the use of any material found on its site.

The design, pictures, and logos used on the UMTC site directly managed by the UMTC may not be copied and used or posted by any other person or entity, including other units/offices at the University of Massachusetts. This includes but is not limited to the University's home page (, and all pages within the Gateway site, which includes the UMass homepage at and all pages within the domain.

Links may be directed to these pages, but images, logos, maps, may not be copied and/or posted for any reason.


Logos, Designs, and Trademarks

Unless otherwise indicated, all service marks, trademarks, trade names and copyrights appearing on this site are owned or licensed by the UMTC and UMass Amherst including but not limited to text, graphics, logos, renderings and photographic images.

You may not use any service mark, trademark, trade name, logo or copyrighted materials from this site for any commercial purpose without the permission of the UMTC or UMass Amherst. This includes use of the university's marks on any commercial Web site. If you wish to apply for permission to use the University's marks for a commercial site or venture, please contact the University of Massachusetts Licensing Office at (413) 577-0125 or the UMass Transportation Center at 413-577-2743.


UMass Amherst Brand Guide

The UMass Amherst Brand Guide defines our standards and best practices, and establishes the basis for effective communication. It was created as an “operating manual,” detailing specific rules and usages to serve as guidelines for online, print, and other university-affiliated publications and advertising. Adhering to this guide will ensure that communication from all colleges, departments, and university organizations is presented in a consistent voice, look, and feel.

Privacy Policy

UMass Amherst is committed to preserving and maintaining the privacy of visitors to its Websites.

When you visit the UMass Amherst Home Page (, and all pages within, your visit is anonymous, without tracking of any individual name or other identifiable mark.

Like most websites, we collect aggregate user data to understand patterns and improve the website experience.

When Information Is Collected

We collect information from you when you register an account, fill out a form to request information, “opt-in” for participation in a service, complete a survey, or engage with other site features.

What Information Is Collected

Your visit remains anonymous until you knowingly identify yourself. When you request services, personally-identifiable information required to fulfill the request may include your name, address, phone number, email, etc.

How Information Is Used

We use the information we collect from you to fulfill requests, personalize user experience, and/or improve our website for your benefit.

Third Parties

Other than those involved in enabling services, we will not make any of your personally-identifiable information available to anyone at any time for any purpose. Specifically, we never sell any information to third party companies for marketing, sales, email, or solicitations of any kind. Please see the Disclosure section for additional information.

Resources and Links

We may provide links to outside websites for related information, whether we have formal affiliations with them or not. These websites are governed solely by their respective terms and privacy policies.


Cookies are small files stored on your computer through your browser with information about your use of the site. Cookies help improve the experience for returning visitors by recognizing them and providing a more personalized experience, and by providing aggregate data about site traffic and patterns we can use to offer new features and functionality in the future. We may also use cookies in the process of displaying relevant advertising, including retargeted advertising. Cookies may be associated with other data and profiled anonymously to ascertain visitors' likely demographics like gender and age (not your individual demographics).

In addition, you may have encountered third party cookies along the path to finding our website. For example, Google may use cookies to track click behavior from its search results. In such cases, cookie use and privacy are governed solely by the terms and policies of the third party.

Your browser has settings that control the use of cookies on your computer. Each browser is a little different; consult your "Help" menu for specific instructions to modify your cookie settings. If you turn off cookies, some features on our site may not work; we recommend having cookies turned on. In addition, add-ons are available for some browsers (including Google Chrome) to control handling of individual users' cookies.

You may opt out of all Google advertising by visiting this link:


We may disclose any personally-identifiable information you provide under the following circumstances:

1. If instructed, or reasonably believed required, by an authority to comply with any law, regulation, governmental request, or judicial or legislative process;

2. If such disclosure is necessary or appropriate to operate this website, to process any requests you make, or to conduct any services or promotions in which you participate;

3. To protect the rights and property of The University of Massachusetts, its administrators, community members, sponsors, or affiliates, including the right to limit fraud and misconduct in cases where it is reasonably suspected.


By using our site, you consent to all terms contained herein.


We may change the terms of this privacy policy at any time. Any changes will be reflected on this page, and considered in effect upon posting.

About this Site

To contact the  UMass Transportation Center for questions related to the website please email